Bikes change lives. But for many, the cost of ownership gets in the way.

We started Sweet Spot with a simple belief: bikes shouldn't feel out of reach. Today, the average price of a quality ride can easily top $3,000—and that's before you add everything else you need to get rolling.

That kind of commitment turns a joyful ride into a stressful purchase. We saw it happening all around us—people dreaming of riding, but held back by cost, risk, and uncertainty.

So we built the service we wished existed—one that makes it easy to get your dream bike without the big upfront investment. One that includes the security of built-in theft and damage protection, and flexible options when the lease ends.

No stress. No guesswork. Just more ride.